Hello – and welcome to my blog 
My name is Greta, and this is the beginning of something I’ve been meaning to create for a while.
I built this space as a place to think out loud, share ideas, and document the questions I’m exploring as I grow professionally and personally. It’s part portfolio, part notebook, and part experiment.
Why this blog exists
This blog is not meant to be perfectly polished or overly curated. Instead, it’s a place to:
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- share reflections on branding, strategy, and marketing
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- document what I’m learning along the way
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- explore industries and experiences that inspire me
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- connect ideas across business, culture, and performance
I’m particularly drawn to experience-led, global environments where strategy, branding, and operations come together – which is why I have a strong personal interest in Formula 1 and aspire to contribute to the sport professionally in the future.
What to expect here
You’ll find:
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- thoughts on brand and growth strategy
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- learnings from projects, classes, and case studies
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- reflections on performance, excellence, and ambition
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- occasional personal notes on the journey itself
This blog is a work in progress – just like I am – and I’m excited to see how it evolves!
Thanks for being here 
– Greta