Here you can find the executive summary for my Bachelor's thesis:
My thesis builds up on to which extent Formula 1’s globalization induced by Liberty Media Corporation contributed to a greater spectacularization of the sport.
It is a study on how one of the world’s most historic sport is evolving into a global entertainment powerhouse.
If you’re interested in the full thesis or want to chat about the evolving world of motorsports, media, and marketing
feel free to reach out!